the first European festival on creativity

2017 Programme

Event #10

Axel Fiacco, Massimo Scaglioni

From networks to formats: creativity on television

One of the most common preconceptions when speaking of television is the idea that, as a method of communication, TV is characterized by standardization, repetitiveness, lack of originality and vulgarity. As opposed to other areas of cultural production, such as literature and cinema, television features highly specific forms of industrial creativity that viewers are mostly unaware of, making them particularly interesting to explore. Formats (both in entertainment and fiction) perfectly represent this method of inventiveness. Through concrete and somewhat surprising examples, this talk aims to reveal the hidden mechanisms of TV creativity.

https://www.festivaldellamente.it/it/live-streaming-alessandro-barbero/

Axel Fiacco

is the founder of BicFormats, a company specialized in creating formats for the international market. He has worked at Mediaset, MTV and Endemol Shine. He teaches Format Analysis and Transmedia format development at Università Cattolica in Milan, at USI (University of Italian Switzerland) in Lugano and other universities. His publications include: Fare televisione. I format (Laterza, 2013).

Massimo Scaglioni

is an associate professor of History of the media and Media economics and marketing at Milan’s Università Cattolica. He manages the research activity at 02Ce.R.T.A. (a television and audiovisual research centre) and directs the Master’s course Fare TV. Gestione, sviluppo, comunicazione. His books include Il servizio pubblico televisivo. Morte o rinascita della RAI (Vita e Pensiero, 2016). He writes for Corriere della Sera.

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From networks to formats: creativity on television

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Musica bambina!